Your Living Advantage™
Unlock Clarity.
Strengthen Relationships.
Build Better Teams.
What If Understanding People Changed Everything?
The Your Living Advantage™ Program, created by Kenneth Channell, is built on a simple but powerful truth:
“When people understand themselves—and understand others—everything improves.”
Most challenges in life and business aren’t due to lack of effort or talent—they come from misunderstanding how people are naturally wired to think, communicate, and respond.
This program changes that!
A Proven Framework Backed by Decades of Insight
Rooted in the principles of Transactional Analysis developed by Dr. Eric Berne, the Living Advantage framework reveals how personality operates in real time.
Through 20+ years of research and thousands of assessments, we’ve identified three core layers that shape every individual:
Dr. Eric Berne
Your Survival Self
Your instinctive reactions under pressure.
Your “Ought-To” Self
The learned behaviors and expectations that guide your decisions.
Your Comfort Self
Your most natural, balanced, and effective state.
Why This Matters
Most people assume others think the same way they do.
When they don’t… frustration begins.
The Living Advantage Program gives you the ability to:
The result?
Clarity. Control. Better outcomes—everywhere.
Self-Awareness That Transforms Everything
When you understand how your personality layers interact, you gain:
You stop reacting—and start responding with purpose.
Stronger Teams. Smarter Organizations.
Success isn’t just about skill—it’s about alignment.
The Living Advantage Program identifies four core personality styles within every team:
Red
The Doer
Driven, competitive, results-focused
Executes quickly and thrives on measurable outcomes
Yellow
The Connector
Collaborative, empathetic, people-focused
Builds relationships and resolves conflict
Blue
The Innovator
Strategic, creative, visionary
Designs systems and drives long-term growth
Green
The Organizer
Structured, disciplined, detail-oriented
Ensures stability, accuracy, and efficiency
When Teams Understand These Differences:
Balance creates excellence.
The Real Problem Most Assessments Miss
Most personality tools treat people as static.
But people aren’t a static!
We shift between personality states constantly—especially under stress.
The Living Advantage Program goes deeper by identifying:
Who you are under pressure
Who you think you should be
Who you truly are at your best
This is where real transformation happens.
For Individuals, Couples, and Organizations
This program delivers value at every level!
Individuals
Gain clarity, confidence, emotional control and learn why it is you do the things that you do.
Couples & Families
Reduce misunderstandings, improve communication and gain more self-awareness about eachother.
Teams & Organizations
Build stronger collaborations, make better hiring decisions, and elevate your teams performance.
A Smarter Approach to Hiring & Leadership
Hiring the wrong personality fit costs far more than salary.
Using the Living Advantage Assessment, organizations can:
A Philosophy That Changes Perspective
“The greatest advantage comes from understanding yourself and others—because awareness changes everything.”
This isn’t just a personality assessment.
It’s a framework for how to live, lead, and connect more effectively.
